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One of the early successes was the promotion of craft fairs in the town – the first took place in September 2007 managed by Carol Wild; since that first event, with the support and encouragement of the District Council, they have been a regular feature of the town’s calendar and their popularity increases. More recent fairs have been held in the Priory churchyard with more space, better proximity to Church Street and increased footfall in the Priory.
In 2008, Destination Worcestershire issued their guide to the county with very scant mention of the Malverns – their foremost tourist attraction. Roger Sutton lead the job of producing a Malverns Guide until the District Council took over the task in 2010 in conjunction, at that time, with Worcester City.
A tourism website (www.themalverns.org.uk ) was produced to complement the Malvern’s Guide, which prominently features the "What's On." Also www.hsm2007.org.uk to keep Malvernians up to date with HSM activities.
The late David Habershon, then HSM Chairman, was instrumental in initiating discussions with Danubius Hotels with a view to building a spa hotel in the centre of the town; his efforts were not successful due to the impending financial crisis in 2008.
It remains an HSM aspiration and contacts have been established with Danubius who are major hotel operators in Marianske Lazne.
In 2009 the late Ted Larner, then HSM Chairman following David Habershon, undertook a survey of the gas lamps in the town and produced a detailed schedule of their location and condition – a total of two hundred and forty – at a time when accurate records were missing and the continuing existence of the lamps in doubt. The information that he collated has since been used as the basis for renovation of the lamps by Transitions and the Malvern Town Council with electronic controls and the current interest by the Malvern Wells Parish Council in renovating some of the broken lamps.
The concept of shared space has taken a number of years to gain traction in this country in spite of many successful schemes in Europe. In 2008, Jim Murphy wrote a paper on the concept and how it would apply to Malvern; a lecture was arranged with James Hamilton-Baillie to introduce councillors to the idea; the County Council subsequently held a public meeting, funds were apparently allocated but little has happened since.
When the Grange was made surplus to requirements by the District Council in 2014, Roger Sutton and Dan Wild investigated the possibility of making it an art gallery annexe for the Theatre. In view of its location and proximity to the Theatre, it was and remains the most sensible use of the building.
Much work was done with the Birmingham Museum and Art Gallery to explore the possibility of loaned exhibitions; a visit was made to the Ashmolean Museum in Broadway but the project was halted as the District Council decided to review its use. In 2015 it was designated a Community Asset and a small group are now exploring ways of running it through a trust should the District Council decide to sell.
HSM developed an amateur ‘app’ based on the existing Town Walk Guide. The success of this initiative prompted MHDC to commission a professional version.